A few weeks ago I wrote a few networking tips that I found quite helpful in getting yourself out there and meeting people socially or if it is only for business purposes. So I will be posting the principles and their explanations for you to read and try to incorporate them in small(informal) conversations you may have with someone then on to the much bigger (formal) conversations.
For those who didn't get to read the previous post here is the link and for those who already did, hope you learn something useful :)
Fabulous Sister: GIRLFRIENDS CONNECT: NETWORKING TIPS part 1
1. describe yourself - elevator
speech
This is commonly called an 'elevator speech' or 'elevator pitch' -
as if you were to meet a potentially important contact for the first time in an
elevator at a conference and he/she asks you: "What do you do?" You have no
more than 20 seconds - perhaps just 10-15 seconds - between floors to explain,
and to make such an impressive impact that the person asks for your contact
details.
If you talk (or write) too much, the listener (or reader) will
become bored, or think you are rude or too self-centred.
Be concise. You will demonstrate consideration and expertise by
conveying your most relevant points in as short a time as possible.
Here are the main points for creating your elevator speech:
| 1. your name |
"My name is..." Look the other person
in the eye. Smile. Shoulders back. Speak with confidence. Sincerity and passion
are crucial in making a strong early impression. |
| 2. your business name |
"I work for..." or "My business is
..." Loud clear proud again. Do not ask "Have you heard of us..?" or wait for
recognition. |
| 3. based and covering
where |
"I am based..." and "I cover..." Adapt
the town, city, geography for the situation. There is little value in
mentioning a tiny village if you are at a global gathering, or your global
coverage if you are at a local town gathering. Make this relevant to the
situation. |
| 4. your personal specialism and/or
offering, and your aims |
Be different and special and better in
some way from your competitors. Be meaningful for the event or situation or
group, and as far as you can guess, be meaningful for the contact. Express what
you offer in terms of positive outcomes for those you help or supply, rather
than focusing on technical details from your own viewpoint. Load your
statements here with special benefits or qualities. Be positive, proud and
ambitious in your thinking and expression of what you do. Include in this
statement what your aims are, to show you have ambition and that you
know what you are seeking from network contacts. |
Aim to complete your explanation in less
than 20 seconds.
Less is more: lots of powerful points in very few words make a much
bigger impact than a lengthy statement. It is a sign of a good mind if you can convey a lot of relevant
impressive information in a very short time.
Conversely, a long rambling statement shows a lack of preparation,
professionalism and experience.
While you are speaking look the other person in the eyes, and be
aware of his/her body language to gauge for
interest and reaction to you personally, and to help your assessment of the
other person's character and mood.
After your 'elevator speech' end in a firm, positive, constructive
way.
Ending with a question enables more to happen than letting
the discussion tail off nowhere or into polite small-talk.
After giving your elevator speech avoid the temptation to force your
business card onto the other person (unless this is the tone and expectation of
the event), and certainly do not launch a full-blooded sales pitch.
Instead try to develop the discussion around what the other person
wants to do, achieve, change, grow, etc.
2. Be different and ambitious
Look again at how you describe your business offering (or yourself
as a person) - what's different or special about it (or you) compared with all
the others?
If there is no difference, you must find a way to create one.
Sometimes this is merely a matter of redefining or placing different
emphasis on what you already are and already do. This difference must be something that plenty of people will find
appealing; ideally irresistible. If you are struggling to find a difference or
market advantage, look at your competitors and talk to your customers, and
discover what's missing and what can be dramatically improved out there. There
is always at least one thing, usually more - perhaps you can bundle two or
three powerful market advantages together. This difference needs to shine out in your elevator speech, and be
echoed in your subsequent discussions whenever initial interest develops
towards supplying something, or putting a collaborative project together.
Aim high and big when thinking about and expressing yourself and
your aims. Be realistic of course, but aim to be the best and to lead in some
way, in whatever specialisms and market-place you operate.
http://www.businessballs.com/business-networking.htm